IBC Foundation grantees learn the value of social media through Coalition U

^{From left to right: Allison Krumm, Independence Blue Cross; Haniyyah Sharpe-Brown, On Point Communications; and Leah Sinderbrand, Skai Blue Media.}

More than 30 grantees and partners from the Independence Blue Cross Foundation learned how Twitter, Facebook, Instagram, and other social media outlets can help boost awareness and support for their nonprofits. The Foundation hosted the free session, “Effectively Using Social Media to Strengthen Your Brand and Increase Engagement,” as part of its Coalition U program: a series of seminars and workshops that focus on helping grantee organizations maximize their effectiveness and impact in the communities they serve.

The Foundation launched Coalition U last year in collaboration with the Urban Affairs Coalition, which developed the program. Previous Coalition U sessions focused on building a strong and engaged board of directors, finding and engaging new donors, and collecting and presenting impact data.

IBC Foundation Team

The IBC Foundation is a charitable, private foundation, whose mission is leading solutions for a healthier community. The Foundation targets the following areas of impact: Securing the Blue Safety Net, Bolstering the Health Care Workforce, Addressing Health Priorities, and Building Healthier Communities.