From left to right: Allison Krumm, Independence Blue Cross; Haniyyah Sharpe-Brown, On Point Communications; and Leah Sinderbrand, Skai Blue Media.
More than 30 grantees and partners from the Independence Blue Cross Foundation learned how Twitter, Facebook, Instagram, and other social media outlets can help boost awareness and support for their nonprofits. The Foundation hosted the free session, “Effectively Using Social Media to Strengthen Your Brand and Increase Engagement,” as part of its Coalition U program: a series of seminars and workshops that focus on helping grantee organizations maximize their effectiveness and impact in the communities they serve.
The Foundation launched Coalition U last year in collaboration with the Urban Affairs Coalition, which developed the program. Previous Coalition U sessions focused on building a strong and engaged board of directors, finding and engaging new donors, and collecting and presenting impact data.