From left to right: Patrick Flynn, Government Affairs Specialist, Independence Blue Cross; Dan Hilferty, CEO, Independence Blue Cross; Luis Soto, Someone You Know Ambassador; Joelle Anderson, Someone You Know Ambassador; Lorina Marshall-Blake, President, Independence Blue Cross Foundation; Ramon Cruz, Someone You Know Ambassador; Brooke Feldman, Someone You Know Ambassador; Jim Kenney, Mayor of Philadelphia.
Philadelphia Mayor Jim Kenney joined Independence Blue Cross CEO Daniel Hilferty and members of City Council at the Independence Visitor Center on September 3 to raise awareness about the stigma of opioid addiction. Several local news media outlets covered the event, which was the latest in a series of exhibits by the Independence Blue Cross Foundation (Foundation) to highlight Someone You Know, its public health awareness campaign featuring the stories of residents from the region in recovery, supporting someone in recovery, or who have lost a loved one to an opioid overdose.
Since its launch last summer, the Foundation’s Someone You Know campaign has quickly gained widespread recognition and attention. It was the focus of a national conference in October 2018 in Philadelphia with more than 600 public health leaders in attendance, including U.S. Surgeon General Jerome Adams, M.D. In June, the Foundation engaged federal legislators to highlight the effects of stigma at a day-long exhibition in Washington D.C.
The campaign also features a podcast that offers different perspectives on opioid use disorder and addressing stigma in the workplace, community and college campuses. Listen and subscribe anywhere podcasts are found.
Someone You Know is part of the Foundation’s Supporting Treatment and Overdose Prevention (STOP) initiative. Through STOP, the Foundation has awarded more than $2 million dollars to regional partners to fight the opioid epidemic.