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In Focus

IBC Foundation collaborates with WURD Radio on new public health campaign to reduce colorectal cancer among African Americans

Graphic: Go to Know- Stop Colon Cancer Now

The Independence Blue Cross Foundation (IBC Foundation) is supporting a new public health awareness campaign called “Go to Know”  to reduce colorectal cancer among African Americans in southeastern Pennsylvania. The campaign is hosted by WURD Radio with support from The Colorectal Cancer Alliance, Penn Medicine and Labcorp.

Through the campaign, individuals can request a free, at-home fecal immunochemical test (FIT) kit, which screens for blood in the stool as a possible early sign of colorectal cancer. ​The FIT test does not require fasting or colon cleanses and can be done in a matter of minutes. After returning the kit, individuals will be contacted by the Colorectal Cancer Alliance or Penn Medicine with results within three to four weeks. If the result is positive, a gastroenterologist from Penn Medicine will reach out to discuss next steps, such as a colonoscopy.

African Americans have the highest rates of colorectal cancer of any racial/ethnic group in the U.S. They are both 20% more likely to get colorectal cancer and 40% more likely to die from the disease than non-Hispanic whites. WURD will promote the campaign, which runs through August, with on-air programming and online engagement. WURD Radio is the only African American owned talk radio station in Pennsylvania, and one of only three in the country.

Since its creation 10 years ago, the IBC Foundation has been committed to improving access to care and achieving greater health equity through leadership, collaboration, and innovation.

For more information about the FIT test, visit

Independence Blue Cross Foundation Team

The Independence Blue Cross Foundation is leading a future for equitable health in our communities and nation. The IBC Foundation’s grant programs and the Independence Blue Cross Foundation Institute for Health Equity are advancing three areas of impact: Access to Care, the Healthcare Workforce, and Health Equity. Since inception the IBC Foundation’s most important stakeholder – the community – has been at the center of the work. By the end of 2023, the IBC Foundation will have awarded grants totaling more than $80 million to support nonprofits and research improving the health and well-being of communities in southeastern Pennsylvania.

Learn more by visiting our website: Connect with the Independence Blue Cross Foundation on LinkedIn.

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