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In Focus

IBC Foundation relaunches public health campaign to reduce colorectal cancer among African Americans with WURD Radio

Graphic: Go to Know- Stop Colon Cancer Now

For a second year in a row, the Independence Blue Cross Foundation (IBC Foundation) is working to reduce colorectal cancer among African Americans by supporting a public health awareness campaign called “Go to Know” hosted by WURD Radio,  and also supported by the Colorectal Cancer Alliance, Penn Medicine, and Labcorp.

African Americans have the highest rates of colorectal cancer of any racial/ethnic group in the U.S. African Americans  are both 20% more likely to get colorectal cancer and 40% more likely to die from the disease than non-Hispanic whites. With the help of WURD Radio, this campaign will raise awareness in communities of color and remove the barrier of access by delivering free, at-home fecal immunochemical test (FIT) kits upon request.

Since its creation 10 years ago, the IBC Foundation has been committed to improving access to care and achieving greater health equity through leadership, collaboration, and innovation.

Independence Blue Cross Foundation Team

The Independence Blue Cross Foundation is leading a future for equitable health in our communities and nation. The IBC Foundation’s grant programs and the Independence Blue Cross Foundation Institute for Health Equity are advancing three areas of impact: Access to Care, the Healthcare Workforce, and Health Equity. Since inception the IBC Foundation’s most important stakeholder – the community – has been at the center of the work. By the end of 2023, the IBC Foundation will have awarded grants totaling more than $80 million to support nonprofits and research improving the health and well-being of communities in southeastern Pennsylvania.

Learn more by visiting our website: ibxfoundation.org. Connect with the Independence Blue Cross Foundation on LinkedIn.

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