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In Focus

IBC Foundation grantees learn the value of social media through Coalition U

Coalition U

From left to right: Allison Krumm, Independence Blue Cross; Haniyyah Sharpe-Brown, On Point Communications; and Leah Sinderbrand, Skai Blue Media.

More than 30 grantees and partners from the Independence Blue Cross Foundation learned how Twitter, Facebook, Instagram, and other social media outlets can help boost awareness and support for their nonprofits. The Foundation hosted the free session, “Effectively Using Social Media to Strengthen Your Brand and Increase Engagement,” as part of its Coalition U program: a series of seminars and workshops that focus on helping grantee organizations maximize their effectiveness and impact in the communities they serve.

The Foundation launched Coalition U last year in collaboration with the Urban Affairs Coalition, which developed the program. Previous Coalition U sessions focused on building a strong and engaged board of directors, finding and engaging new donors, and collecting and presenting impact data.


Independence Blue Cross Foundation Team

The Independence Blue Cross Foundation is leading a future for equitable health in our communities and nation. The IBC Foundation’s grant programs and the Independence Blue Cross Foundation Institute for Health Equity are advancing three areas of impact: Access to Care, the Healthcare Workforce, and Health Equity. Since inception the IBC Foundation’s most important stakeholder – the community – has been at the center of the work. By the end of 2023, the IBC Foundation will have awarded grants totaling more than $80 million to support nonprofits and research improving the health and well-being of communities in southeastern Pennsylvania.

Learn more by visiting our website: Connect with the Independence Blue Cross Foundation on LinkedIn.

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