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In Focus

Independence Blue Cross Foundation’s Journal of Change recognized for excellence in health care communications

By December 21, 2015September 22nd, 2016News

Philadelphia, PA – December 21, 2015

The Journal of Change, an award-winning Independence Blue Cross Foundation produced publication that showcases innovation and insights in health care, has received five awards for its spring 2014 issue. Titled “Leading to the Top,” the issue profiles effective, visionary leaders — headlined by Robert Wood Johnson Foundation President and CEO Risa Lavizzo-Mourey, M.D. — who drive societal change, shape public policy, advance education and transform the future of health care.

The publication, which is designed by StayWell, was recognized with the following awards:

  • Gold Award of Excellence in the 21st Annual Communicator Awards, the leading international awards program recognizing big ideas in marketing and communications. Award coordinators received more than 6,000 entries from companies and agencies of varying sizes.
  • Gold winner in the 12th annual Healthcare Service Industry Advertising Awards (SIAA), a national competition that honors creativity and communication excellence from service industry providers.
  • Gold winner at the 2015 Hermes Creative Awards, an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
  • Gold winner at the 2015 Aster Awards, an elite competition dedicated to recognizing the nation’s most talented health care marketing professionals for excellence in advertising.
  • Silver award in the 13th annual Healthcare Advertising Awards, the oldest and one of the most respected health care advertising award competitions.

“We are honored to be recognized with such prestigious awards and hope that the Journal of Change serves as a valuable resource to provide a better understanding of the future of health care and of how we can channel the positive effects of these changes into healthier lives,” Independence Blue Cross Foundation President Lorina Marshall-Blake said. “Our creative partner, StayWell, has been extremely helpful in creating a visually appealing publication.”

Launched in the fall of 2012, the Journal of Change offers readers an in-depth exploration of the rapidly shifting health care landscape and introduces new ideas and initiatives that have the potential to shape the future of health care delivery.

About the Independence Blue Cross Foundation:
The Independence Blue Cross Foundation is a charitable, private foundation, whose mission is leading solutions for a healthier community. The Foundation targets the following areas of impact:

  • Securing the Blue Safety Net:Achieving sustainability of the regional safety net by building capacity in health centers.
  • Bolstering the Health Care Workforce:Advancing the education and professional development of nurses and nurse leaders.
  • Addressing Health Priorities:Addressing national health trends locally through community-driven research.
  • Building Healthy Communities:Driving wellness by targeting specific and diverse community health needs.

Learn more by visiting our website: www.ibxfoundation.org. Connect with the Independence Blue Cross Foundation on Twitter and Instagram at @ibxfdn.

Media Contact
Ruth Stoolman
Independence Blue Cross
215-241-4807 (office)
610-667-9537 (cell)
ruth.stoolman@ibx.com

Independence Blue Cross Foundation Team

The Independence Blue Cross Foundation is leading a future for equitable health in our communities and nation. The IBC Foundation’s grant programs and the Independence Blue Cross Foundation Institute for Health Equity are advancing three areas of impact: Access to Care, the Healthcare Workforce, and Health Equity. Since inception the IBC Foundation’s most important stakeholder – the community – has been at the center of the work. By the end of 2023, the IBC Foundation will have awarded grants totaling more than $80 million to support nonprofits and research improving the health and well-being of communities in southeastern Pennsylvania.

Learn more by visiting our website: ibxfoundation.org. Connect with the Independence Blue Cross Foundation on LinkedIn.